Search Engine Optimization.
One of my favorite challenges is improving SEO for Connecticut business owners. I have been sole proprietor of Nott Marketing Services since 1997. One of my most useful talents is understanding how search engines find websites in local search requests. Over the past 8 years, I have invested thousands of hours successfully improving online search results for Connecticut business owners. If you have an aged-out html website that is not appearing in local Google search requests, I may be able to help you. Search engine optimization is, in my opinion, the least expensive method I have found to get noticed in major search engines like Google and Bing.
If you are a brand new Connecticut company offering a consulting service, or a contractor that has a limited service area, wouldn’t you like prospective customers in your region to easily find you in search results? Of course you can pay Google to place a paid advertisement linking to your website. However, when you cancel your paid listing, you may not appear in search results at all.
What are Natural or Organic Search Results?
Natural or Organic results spring from well coded, well written copy and current information submitted to Google.com on your behalf by your webmaster. In other words, results that appear which are NOT advertisements. Let’s say you live in Mansfield CT and your basement is full of waste water. Your washing machine went into its spin cycle then you heard a waterfall in the basement. Soapy water is pouring into the cellar instead of draining into your septic tank. You suspect a broken septic pipe leading into your tank. Since the yellow pages became irrelevant, you need to search online. You’ll go online and search for a local contractor to do an emergency diagnostic and repair. You will probably go directly to Google, Bing or Duck Duck Go and enter “septic contractor Mansfield CT” into the search bar.
You will notice a lot of ads in the first results, as well as at the end of the page. The home services directories like Angi and Homeadvisor are in the first results because of the websites’ sizes. By all means, feel free to take advantage of these classified sites, which help you sort out your symptoms and service requirements. But you want YOUR company to appear in local search requests, not as a result of paid listings. The page links following the classified sites are local companies that are looking for your business using a service/town request. The results you see are listed on the first page because the websites work with the search engine robots to deliver the results you expect. It’s possible that “septic contractor near me” will track your location and possibly feed an appropriate list of webpage links.
What You Need for Successful Search Engine Listings
First, I recommend a WordPress website that is customized to accurately reflect your values, services offered, and service area. You don’t NEED galleries, but lots of photos of jobs you have done can really lend credibility to your company. You have seen slick websites with photography purchased for the website, and that may result in a really pretty website. But a pretty home page with slick animations will not bring you business. Your home page should honestly represent your values, your mission, and your staff. Your own job photos will be tagged with descriptive text, often with a town, which lends to information gleaned by the robots that scan your web pages. If you don’t have any video or onsite photos of your own, start collecting them.
Most companies can start with a 5-page website, adding project pages or specific service area pages. All copy, headlines, and photos are placed to enhance search engine success. One vital SEO (search engine optimization) component is a regular blog posting schedule. Select counties or towns you want to service, then show jobs you have done. Your headlines, photos and paragraphs contain the key words and key phrases that will show up in targeted, natural search terms.
On the interwebs, your page or post headlines will NOT lead with your company name. Unless you are well known in the region, many of your prospects are searching for your services.
…to be continued…