We’d like to offer some important guidelines for planning your Connecticut small business website. Nott Marketing Services begins the consultation process during the first conversation or email. We know that every client will have different reasons for establishing a company website. Before proceeding with an in-depth consultation, it will be important that we speak to the company spokesperson or decision-maker for the project. Consult our checklist to prepare.
Your website will require the same planning as any marketing project prepared for your company. The advantage of website production over a printed brochure, besides the expense, is that new ideas and information can be published at will, at any time, for very little expense. So, what will you want to say about your company?
These are things we will need for your project:
have you budgeted for an internet advertising project?
have you budgeted for an ongoing marketing or maintenance plan?
do you have a deadline to meet?
is this a new company or service?
do you have an existing website?
a prepared brief company history or introduction of staff
description of your target market or typical customer
have you collected recent testimonials from your clientele?
name two of your local competitors
do you intend to collect leads from the site?
will you sell or collect donations from the site?
do you have a logo, a design scheme, or preferred color palette?
will a photo gallery or short video be helpful in this production?
give us 2 or 3 domain names (dot-com names) you would like, in order of preference
what online and offline advertising campaigns are currently in use?
HOW MANY PAGES DO YOU NEED? Determine the website’s objective before outlining your project. It is easy to underestimate the number of pages needed for a portfolio, product catalog or store. Main pages include the home, contact, about the company, and a main product or services page. However, a cost-conscious new company with very little material in those pages can get away with a one or two page site. A website is a process which can and should have pages and material added into it later on.
CAN YOU AFFORD WHAT YOU DESIRE? The product catalog a client sees in his/her mind may be cost-prohibitive until the business becomes firmly established. Software installation, programming, photo manipulation and graphic design are time consuming services that require attention to detail. From my perspective, a client commonly requests a project with high expectations of professional results from the web design team, regardless of their ability to pay for the service. Unlike other service providers, we commonly wait months or years to be paid for some projects. If you cannot set aside several thousands of dollars to create and maintain your website, start small and build the site over time.
WRITING COPY FOR NATURAL SEARCH There are rules and guidelines in use on the web for search engine robots, and they change frequently. The code behind the designed page should tell the ‘searchbots’ what the site is all about. Providing complete descriptions of every product you sell is of crucial importance. I have written a few articles to give you a little information about planning your website, the role of social networking in your plan, and the science of search.
PRODUCT PHOTOGRAPHY FOR YOUR ONLINE STORE Quality photos of your products will help you sell yourself as a reputable merchant! Poorly lit or out-of-focus photos do not belong on your professional product catalog. If you cannot hire a product photographer, buy a new digital camera and tripod – and if possible, take a photography class. In the long run, you will save thousands of dollars doing this yourself.