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A Good Mind

A Good Mind

My adult son has a good mind, and he is often deep in thought while being unaware of weather and other trifling details around him. It is such a treat when I get a look at my son’s everyday life. So as his mom, I don’t mind when he makes the television news for just riding past the news truck the day before a storm. My son Kevin is one of the brightest young people I have ever met, and I just adore him. There may be a hazard to being a highly creative and intelligent human being, though. People who are truly busy enjoying their lives can tend to be oblivious to the mundane goings-on around them. Like weather forecasts warning of a windy weekend nor’easter during the Hunter’s moon.

Friday October 26, 2018, my son and friend Kevin Nott was riding his bicycle home from his job. He was under the bridge on the Hartford side of the River, where a WTNH News 8 truck was standing there. They pulled him aside to ask if he were ready for the Nor’Easter coming our way. It’s an amusing little interview, and he had a bit of fun with it. He alerted me when he arrived at his apartment to watch the 11:00 news. Can’t get a copy of the video, so I decided to embed it.

HARTFORD, Conn. (WTNH) – “Look at my legs you think the ready for snow? You have shorts on, that’s awesome!”

Bare legs at the gas pump, Angelo Simoni not ready for the nor’easter.

How about Kevin Nott from Hartford?

“I ride my bike every day, every day! No I’m never ready!”

Can’t blame them. Who’s ready for a nasty dose of icy wind and rain?

The power companies.

They have been out pre-cutting trees all summer, to get ready for mother nature. At the supply yard in Hartford, crews were stocking up on wire poles and transformers, getting for Saturday morning’s blast.

Patty Hemphill is ready.

“I think you have to make sure you have flashlights. I think you have to have some food and water in the house, and make sure your cars are inside and in the garage, if you have one.”

Angelo and Patty are filling the car with gas in case the power goes out and the pump stopped working.

This might not be a full-blown hurricane or winter blizzard, but Patty says you need to respect Mother Nature.

“I think we have to take it seriously. Our weather has just been so erratic. We have to be prepared and have fun while it’s raining!”

And if you think about it, charge the phone, and any extra batteries you have for the phone. That way if the power goes out you can tune in to the News 8 app to keep you updated on the weather.

Keeping Pace: New Technology

Keeping Pace: New Technology

In keeping pace with new technology, designing for websites now quadruples the design layouts I create. Is it my imagination, or are smart phones and tablets marketing “new and improved” upgraded versions of their devices merely months apart? The iphone, tablet/readers and pc/tablet hybrids all want to be your go-to device and seem like great tech toys for the consumer that wants to hold the world in his hands. While I see the value in personal internet portals, these new technologies are completely changing the rules of web page presentation.

Have you noticed the proliferation of highly visual messages – photography, info-graphics, jquery powered slideshows – and the decline of text on websites? Has the attention span of the public become so short that a picture must now convey the company story? Back when dial-up reigned, graphics were scarce and web pages resembled ordinary documents.

There are new protocols for website developers now that public wireless internet is ubiquitous and bandwidth abundant. Have you noticed how many websites now look like Facebook and Pinterest? What was once true for keyword and metatag selection in page text and bold headlines has been supplanted by clever subliminal messages conveyed by photography, collages and infographics. The abundance of infographics in use today gives the viewer the visual equivalent of a soundbite. The danger of marketing with chunks of imagery is that one can’t possibly make a rational decision on so little information. Maybe staring at little media screens puts your brain into a suggestive state, where positive imagery seals the deal.

I consider myself a late-bloomer and strive not to follow trendy design until I must. Last fall we completed a project that was directed by a client’s cellphone. We ultimately recoded her home page to give short chunks of information with a prominent call-to-action graphic. Complex key phrases were replaced with bullet-points. I thought it looked more like a power-point slide than a home page… but my client was already onto something I had dismissed as a fad. Since then I completely remodeled three of my sites to include more impactful graphics and slides.

Last week a telemarketer told me in the first sentence of her spiel that my company is nonexistent on Google, not user-friendly on cellphones and I need to have her company fix it. A funny fact is my Google rep told me a half-hour before that I am right at the top of local search for website design. For the past year I have contributed short posts about marketing, social media, scams, spams, and other topics from the small business point of view. My message is about what I can do for small business owners who need a dedicated webmaster to present their company story with care.

That said, I do understand the value of impactful graphics, concise messages and the new expectations of the hand-held device and the browser with a short attention span. Need a consultation? Call during regular business hours or shoot me an email!

Keeping Pace: New Technology | Nott Marketing Services